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Sarah Hollebon, award winning fashion designer and mental health activist, explores social issues through sculptural garments.

Based on Kingly Street, in Carnaby, each garment is handmade inhouse, offering

custom made to measure, small runs of ready-to-wear, and accessories. Each collection combines high fashion with deep rooted storytelling, highlighting peoples lived experiences of life's joys, challenges, and healings. 

The process for a custom made to measure garment is a unique experience, with the client at the centre. Sarah Hollebon celebrates the clients individuality through skilful tailoring and design, from empowering business wear to exceptional statement pieces. All garments from the signature collections are available for custom made to measure too.

Sarah launched her business in 2019 after winning the award Carnaby x London College of Fashion where she was awarded a studio space on 26 Kingly Street, a grant from Harold Tillman CBE, and business mentoring from London College of Fashion.

As a mental health activist, Sarah opens up the conversation on what can be challenging subjects through public speaking. She recently took part in a community endeavour featuring in a national campaign for NHS mental health nurses for children and young people. Sarah also collaborated with Time to Change to host series ‘Sarah Speaks’, where she spoke with professionals in the fashion industry about attitudes around mental health. The series reached a global audience USA, Germany, Sri Lanka, UK, and Mexico. Sarah works for Mind in Kingston part time coordinating mental health stigma campaigns and activities with local communities and people who have a lived experience of mental ill health.


Sarah's Story

Click on link below to learn about Sarah's mental health story


Studio 11, 4th Floor

26 Kingly Street

Carnaby, London


W1B 5QD 



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Opening Hours

Monday: appointment only

Tuesday: 9am - 6pm

Wednesday: 9am - 12pm

Thursday: 9am - 6pm

Friday: closed

Saturday: 9am - 6pm

Sunday: appointment only


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